Seriously succinct branding, naming, and storytelling. Pitch perfect.


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COPY AND CONTENT from crafting a line to scaffolding your entire brand with language, we give voice to projects large and small. Our clients range from small start-ups to booming enterprises, from the food truck down the street to international brands oceans away.

NAMING NAMES to capture the character of your brand. Vivid.

WE DON’T do it the way they’ve always done it. We tell your story free of corporate glossolalia, hard pitches, clichés and overstatement. Sometimes the right word doesn’t exist yet. Effective branding doesn’t need to marginalize or misogynyze’. There, mysogynize is now a word!

HUMANS want more meaning in the choices they make. They want the stories behind the brands and their makers. Who are these people? What ideas inspired this brilliance?

Sometimes, the simplest of lines become the most iconic and timeless. As Mary Shelley so succinctly put it back in 1818: Friend…Good.’